The Student State Ambassador Program engaged upper classmen and peers to encourage voter registration and civic engagement.
how might we increase student voter turnout on our campus?
When first approaching this problem, we realized we had to have a better understanding of the users and
stakeholders we were planning to
After 15+ interviews we used the information we gathered to better understand the connection between the variety of stakeholders...
After careful stakeholder exploration and interviews with a number of students on campus, we created two primary personas to think about as we went into the brainstorming phase of our project...
To best explore the possibilities, we engaged in a number of brainstorming sessions to push ourselves to think about different problems and solutions to the voter engagment problem on campus. We brainstromed over 150 ideas prompted by How Might We questions and the personas we were focussed on.
After testing 4 different concepts with a collection of students, Professors, and Professionals we sought to pursue our concept for Student State Ambassador.
To better understand how concept would work, we explored the journey and touch points of our personas while they would use our service.
For our functional testing we surrounded campus with maps and QR codes that allowed students to easily gain access to information all around campus. Additioanlly we put out state brochures with info of voter registration for specific states to mimic the information a student ambassador would communicate.
Working alongside the Civic Center we hope to implement a QR code map that allows students to gain information about voter registration for their home states while their walking to their study session.