Overview
The Student State Ambassador Program engaged upper classmen and peers to encourage voter registration and civic engagement.
Context
Service Design CourseSkills
Problem
how might we increase student voter turnout on our campus?
Solution
- Overwhelmed with new responsibilities living away from home.
- Voter registration is a scary complicated thing when they already have a lot to manage.
- Have no one to go to for quick questions during the stressful transition.
Process
Background Research
When first approaching this problem, we realized we had to have a better understanding of the users and
stakeholders we were planning to
After 15+ interviews we used the information we gathered to better understand the connection between the variety of stakeholders...
After careful stakeholder exploration and interviews with a number of students on campus, we created two primary personas to think about as we went into the brainstorming phase of our project...
Brainstorming
To best explore the possibilities, we engaged in a number of brainstorming sessions to push ourselves to think about different problems and solutions to the voter engagment problem on campus. We brainstromed over 150 ideas prompted by How Might We questions and the personas we were focussed on.
User Testing
After testing 4 different concepts with a collection of students, Professors, and Professionals we sought to pursue our concept for Student State Ambassador.
To better understand how concept would work, we explored the journey and touch points of our personas while they would use our service.
